No Ceilings: The Full Participation Project is an initiative of the Clinton Foundation which aims to advance the full participation of girls and women around the world. The mission of No Ceilings is to bring together partner organizations to evaluate and share the progress women and girls have made in the past 20 years since the UN Fourth World Conference on Women in Beijing.
The initiative held series of No Ceilings Conversations focused on listening and learning from the girls around the United States about the progress they are seeing in their own lives and the challenges and barriers they still face. They partnered with The Bill & Melinda Gates Foundation to gather data and analyze the gains made for women and girls over the last two decades, as well as the gaps that remain, and published a comprehensive report, and Participation Plan to key stakeholders.
Throughout the years, some deliverables included: Logo design, Postcards, Print publication of Participation Plan, Digital website of Participation Plan, No Ceilings Conversation backdrop signage, Screen slides, digital toolkits, and Tattlys.
When Hillary Clinton founded the No Ceilings initiative in 2013, she needed a logo/identity design. Many stakeholders of the Clinton Foundation were involved in choosing the right logo for this new and important initiative or what Secretary Clinton liked to call "The great unfinished business of the 21st century." The challenge was to create an identity within the Clinton Foundation brand guidelines, but also distinct enough to visualize its unique essence.
Since the initiative's name had many letters to work with, I thought a typographical solution could work nicely. I wanted something that was both understated yet impactful – something that represented the current lack of "full participation." Out of many designs that were explored and submitted by our team, my logo design was chosen.
Because the mission of this initiative involved many partnerships, I worked with many companies and organizations like Bill & Melinda Gates Foundation, Microsoft, Twitter, Lower East Side Girls Club, Girls Inc., and various event production companies to help bring the initiative to life.