From November 14-18, 2014, thousands of people gathered in Little Rock, Arkansas, to celebrate the first 10 years of the Clinton Presidential Center. Over the weekend, friends, family, and Clinton Foundation supporters came together to reflect on the positive and powerful impact the Center has had on the local community, and to celebrate the work and impact of President Clinton's lifetime of service through a series of events.
Deliverables included: Logo design, Visual design, Digital and print invites, Event webpage, Microsite, App, Essay book, Programs, Credentials, Signage, T-shirts, Umbrellas, and a holiday ornament to sell at the Clinton Museum Store and to give away to CF friends and supporters.
I was challenged with coming up with a logo/identity and visual design to encapsulate this moment and to execute across multiple platforms and materials from digital invites, to large scale signage, to t-shirts, and even a holiday ornament.
The visual design challenge was to establish a look and feel flexible enough to work across varying mediums, but also simple and strong enough to carry through and provide unity across. I worked with various stakeholders, including my Marketing team in New York, the Clinton Presidential Center team in Arkansas, President Bill Clinton's team, the outsourced Event Production team, and Printers to make this weekend come to life.
When thinking of the look and feel of the design, I was inspired by the Clinton Presidential Center building itself, designed by James Polshek. Inspired by the windows, I incorporated the rectangular shape throughout as a symbol of looking back at all the accomplishments, but also forward to the next 10 years. This type of building block motif was also fitting because of all the parts that came together to make all of this possible, following the Clinton Foundation's guiding principle, "We are all in this together."
The logo design was also inpired by the shape of the building. I also wanted to keep it simple and typographical, as I intended the photography and imagery to take prominence. Finding double meaning in the letters is also always a fun discovery!